{"id":126,"date":"2017-03-15T10:44:51","date_gmt":"2017-03-15T09:44:51","guid":{"rendered":"https:\/\/www.onlinereputationbuilders.be\/cases\/"},"modified":"2020-12-21T15:03:20","modified_gmt":"2020-12-21T14:03:20","slug":"cases","status":"publish","type":"page","link":"https:\/\/www.onlinereputationbuilders.be\/en\/cases\/","title":{"rendered":"Cases"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-huge avia-no-border-styling  avia-full-stretch av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  el_before_av_textblock  avia-builder-el-first   container_wrap sidebar_right' style='background-repeat: no-repeat; background-image: url(https:\/\/www.onlinereputationbuilders.be\/wp-content\/uploads\/2017\/03\/hero-img-2.jpg);background-attachment: scroll; background-position: top left;  '  data-section-bg-repeat='stretch'><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.6; background-color: #000000; '><\/div><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-126'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#ffffff; '  itemprop=\"text\" ><h1 class=\"left-big-border centered padding-left45 hero-section-title\" style=\"font-size: 50px;\">Cases<\/h1>\n<\/div><\/section>\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-126'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" >\n<p id=\"breadcrumbs\"><span><span><a href=\"https:\/\/www.onlinereputationbuilders.be\/en\/\">Home<\/a><\/span><\/span><\/p>\n\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-3  el_after_av_textblock  el_before_av_section   container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-126'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-4  avia-builder-el-no-sibling  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p style=\"font-size: 24px;\"><em>ORB works in all discretion on the online reputation of their clients. We put the reputation of our customers in the spotlight \u2013 not the customers themselves. These cases are based on collaborations with medium and large enterprises. In order to not compromise the image of our customers, these cases are devoid of identification marks and clear credentials.<\/em><\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-6  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #f0f3f5;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-126'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div first  avia-builder-el-7  avia-builder-el-no-sibling  case-box-wrap \" style='border-width:1px; border-color:#d6d3d3; border-style:solid; padding:50px; background-color:#ffffff; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock padding-bottom50 av_inherit_color '  style='font-size:20px; color:#20a7de; '  itemprop=\"text\" ><h2 style=\"font-size: 20px;\">Case 1<\/h2>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>A\u00a0<strong>specialized law firm<\/strong>, mainly engaged with clients in the financial sector, contacted\u00a0<em>ORB<\/em>\u00a0with a very clear request. The office had been mentioned several times in\u00a0a <strong>series of damaging reports<\/strong>\u00a0in some national newspapers.<\/p>\n<p>Although the involvement of the firm was countered in follow-up articles, and there was no question of any illegal activity at any moment, this episode continued to\u00a0<strong>haunt the firm online<\/strong>. When customers actively sought the office through search engines, they found\u00a0<strong>negative publicity<\/strong>\u00a0and a suspicion of a scandal.<\/p>\n<p><em>The firm called ORB<\/em>\u00a0to counterbalance and restore their online image. We had to create a strategy to push the incriminating articles into the background and\u00a0<strong>shift the focus to the operation of the office<\/strong>. For this, we worked on three tracks:<\/p>\n<ul>\n<li>An <strong>SEO optimization of the customer\u2019s own website<\/strong>.<\/li>\n<li>The development of<strong>several satellite websites<\/strong>\u00a0with corporate information about the firm and its operation.<\/li>\n<li>Launching a<strong>Q&amp;A website<\/strong>\u00a0about the incriminating article series, with clear communication about the allegations. These were refuted in an unambiguous manner.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 class=\"section-subtitle-big padding-top15\">The starting point:<\/h3>\n<ul>\n<li>On average,<strong>6 out of 8 articles<\/strong>\u00a0on the first pages of top search engines contained a reference to the problematic episode.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 class=\"section-subtitle-big padding-top15\">The outcome:<\/h3>\n<p>The first pages of the most used search engines\u2019 results now consist of:<\/p>\n<ul>\n<li>The customer\u2019s<strong>own website<\/strong><strong>\u00a0<\/strong>(top result)<\/li>\n<li><strong>5 articles<\/strong>of the launched satellite websites<\/li>\n<li>The<strong>Q&amp;A website<\/strong>\u00a0(varying between the second and third position)<\/li>\n<li>1 article in a<strong>financial magazine<\/strong>\u00a0\u2013 with mostly neutral information<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 class=\"section-subtitle-big padding-top15\">The follow-up<\/h3>\n<p><em>ORB<\/em>\u00a0continues to monitor the online image of the client and reports bimonthly to the firm. If the situation were to change, our team of online reputation managers would immediately intervene to restore a\u00a0<strong>positive balance<\/strong>.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-13  el_after_av_section  el_before_av_section   container_wrap sidebar_right' style='background-color: #f0f3f5;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-126'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div first  avia-builder-el-14  avia-builder-el-no-sibling  case-box-wrap \" style='border-width:1px; border-color:#d6d3d3; border-style:solid; padding:50px; background-color:#ffffff; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock padding-bottom50 av_inherit_color '  style='color:#20a7de; '  itemprop=\"text\" ><h2 style=\"font-size: 20px;\">Case 2<\/h2>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>The manager of a medium-sized construction company contacted\u00a0<em>ORB<\/em>\u00a0after the\u00a0<strong>takeover of a competing company<\/strong>.<\/p>\n<p>Before the takeover, this company had run into trouble and faced financial difficulties. Because of this,\u00a0<strong>projects continued to drag<\/strong>\u00a0<strong>on<\/strong> and <strong>suppliers were either partially paid or not paid at all<\/strong>.<\/p>\n<p>Although a name change was implemented to reflect the positive takeover, this turbulent period continued to haunt the company through <strong>comments on review websites and discussion forums<\/strong>. Due to the absence of a digital strategy within the old company, there was no counterweight presence online.<\/p>\n<p>The company called <em>ORB<\/em> to settle their new\u00a0<strong>digital presence<\/strong>, so they could turn the page. For this, we first worked on four tracks:<\/p>\n<ul>\n<li><strong>Building a new website<\/strong>for the new company, fully SEO-optimized.<\/li>\n<li>The launch of<strong>several satellite websites<\/strong>\u00a0with promotional commercial information about the new company.<\/li>\n<li>The development of various<strong>social media channels<\/strong>\u00a0for business.<\/li>\n<li><strong>Crossover communication<\/strong>between the various companies involved, via blogs and news.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 class=\"section-subtitle-big padding-top15\">The starting point:<\/h3>\n<ul>\n<li><strong>NO website<\/strong>for the customer.<\/li>\n<li>7 out of 8 search results on the first page contained<strong>negative publicity<\/strong>\u00a0\u2013 through discussion forums, reviews and newspaper articles.<\/li>\n<li>1 result was an<strong>objective statement<\/strong>\u00a0of the (outdated) business data.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 class=\"section-subtitle-big padding-top15\">The outcome:<\/h3>\n<p>The first pages of the most used search engines\u2019 results now consist of:<\/p>\n<ul>\n<li>The customer\u2019s own website (top result)<\/li>\n<li>References to the customer\u2019s social media channels (Facebook and Google+)<\/li>\n<li>Two satellite websites with promotional or commercial content<\/li>\n<li>Two references to the business data of the company<\/li>\n<li>1 discussion forum<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 class=\"section-subtitle-big padding-top15\">The follow-up:<\/h3>\n<p>During the first evaluation, we <strong>introduced an<\/strong> <strong>extra track,<\/strong> adding a\u00a0<strong>charm offensive<\/strong>\u00a0on a popular discussion forum. This focused on giving the correct information of the construction company, the takeover and the renewed vision. Currently,\u00a0<em>ORB<\/em>\u00a0still monitors the online imaging of the company and\u00a0<strong>reports quarterly<\/strong>\u00a0on its progress.<\/p>\n<\/div><\/section><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='subfooter-title'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-20  el_after_av_section  el_before_av_layout_row   container_wrap sidebar_right' style='background-color: #f0f3f5;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-126'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div first  avia-builder-el-21  avia-builder-el-no-sibling  \" style='padding:0px 0px 0px 0px ; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='font-size:32px; color:#283138; '  itemprop=\"text\" ><p class=\"section-subtitle\" style=\"text-align: center;\">Contact us to discuss your situation.<\/p>\n<\/div><\/section><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container entry-content-wrapper socket_color av-flex-cells     avia-builder-el-23  el_after_av_section  avia-builder-el-last  subfooter-info-main-wrap submenu-not-first container_wrap sidebar_right' style=' '  >\n<div class=\"flex_cell no_margin av_one_third  avia-builder-el-24  el_before_av_cell_one_third  avia-builder-el-first   \"  style='vertical-align:top; padding:0 0 0 345px ; background-color:#f0f3f5; ' ><div class='flex_cell_inner' ><p><div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_third  no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding first  avia-builder-el-25  el_before_av_two_third  avia-builder-el-first  \" style='background-color:#ffffff; border-radius:0px; '><div  class='avia-image-container  av-styling-    avia-builder-el-26  avia-builder-el-no-sibling  avia-align-right '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img decoding=\"async\" class='wp-image-276 avia-img-lazy-loading-not-276 avia_image' src=\"https:\/\/www.onlinereputationbuilders.be\/wp-content\/uploads\/2017\/03\/email-icon.png\" alt='' title='email-icon' height=\"32\" width=\"50\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><div class=\"flex_column av_two_third  no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding   avia-builder-el-27  el_after_av_one_third  avia-builder-el-last  \" style='background-color:#ffffff; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p class=\"subfooter-text\"><a href=\"mailto:info@youbizzi.be\">E-mail<\/a><\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. 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Autoclose: 1 --><\/p>\n<\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":12,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-126","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cases - Online Reputation Builders<\/title>\n<meta name=\"description\" content=\"Curious what ORB can do for you to create a positive online reputation? 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