Too often, the tone of your company is set on the first page of Google. At that moment, it is possible that less attractive periods from your own history or from your company confront you.
References to mismanagement from before a positive takeover. An online article that negatively mentions your business. Defamatory allegations, negative newspaper articles and old cases that you would like to forget. Episodes from your personal or professional life that harm your reputation and complicate your future.
These are pieces that do not reflect your service and mission. They handicap communication and business growth. You want to shake them off so you can continue entrepreneuring, living and growing.