The manager of a medium-sized construction company contacted ORB after the takeover of a competing company.
Before the takeover, this company had run into trouble and faced financial difficulties. Because of this, projects continued to drag on and suppliers were either partially paid or not paid at all.
Although a name change was implemented to reflect the positive takeover, this turbulent period continued to haunt the company through comments on review websites and discussion forums. Due to the absence of a digital strategy within the old company, there was no counterweight presence online.
The company called ORB to settle their new digital presence, so they could turn the page. For this, we first worked on four tracks:
- Building a new websitefor the new company, fully SEO-optimized.
- The launch ofseveral satellite websites with promotional commercial information about the new company.
- The development of varioussocial media channels for business.
- Crossover communicationbetween the various companies involved, via blogs and news.